Nearly $300 Billion Went to Screens. I Work the Aisle.

Most corporate ad dollars now chase people on their phones. I approach them face to face on the floor at Home Depot. A data-backed look at digital ad spend, what it actually buys, and why in-person selling is the harder, grittier game that still works.

Christopher A. Rotunno 9 min read

What AI Really Costs: The Data Center Debate Comes to Florida

AI feels weightless, but it runs on buildings full of servers that draw power and water. A look at the evidence on electricity bills, emissions, water, jobs, and taxes, and why more than a dozen Florida communities have paused data centers in 2026.

Christopher A. Rotunno 11 min read
Christopher A. Rotunno Analytics Engineer · Super Intelligence

Analytics engineer turning fragmented tidbits into confidence: messy data structured, patterns caught early, answers made plain with AI.

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